When we created Smoosh, we wanted more than just “nice” baby skincare. We wanted effective and safe formulas that actually do something for sensitive skin, nourishing it, supporting the barrier and keeping tiny faces comfortable for longer. That’s where Pentavitin™ comes in: a clever, plant‑derived hydrator that quietly works in the background to keep baby skin soft, smooth and comfortable.

What is Pentavitin™?

Pentavitin™ is a hydrating active that behaves a bit like your baby’s own Natural Moisturising Factor (the group of ingredients naturally found in skin that help it hold onto water). Instead of just sitting on the surface and the benefits fading away fast, Pentavitin™ binds to the outer layer of the skin and helps to lock moisture in. That means longer‑lasting hydration and a more comfortable feel between bath times, naps and all of the days activities.

Why baby skin loves it

Baby skin is naturally thinner and more delicate than adult skin, so it loses moisture more quickly, meaning dryness and rough patches can develop sooner and more often. Pentavitin™ steps in to top up hydration and help support a healthy skin barrier, which is essential for keeping little cheeks, noses and chins calm and cared for. In real life, that looks like fewer dry patches, less “tight‑looking” skin and a softer, more supple feel, even with wind, dribble and teething in the mix.

Where Pentavitin™ shows up in Smoosh

You’ll find Pentavitin™ listed as ‘Saccharide Isomerate’ in our Nourishing Baby Face Moisturiser. We used this to boost the already super effective combination of Shea Butter, Oat Oil & Sweet Almond Oil, where Pentavitin™ helps to deliver that longer‑lasting hydration, supporting your baby’s delicate skin barrier but still in a very natural way. 

The Smoosh Nourishing Baby Face Moisturiser is able to moisturise the skin without that heavy or greasy feeling. The texture sinks in quickly, leaving tiny faces feeling comfortably nourished and perfectly smoosh‑able.