{"title":"Elevated Baby Skincare","description":"\u003cp\u003e\u003cspan\u003eAll Smoosh products have been proudly created in the UK by world-class formulators \u003c\/span\u003e\u003cspan\u003ewith both babies and parents in mind. They are clinically tested, dermatologically and paediatrician approved and s\u003c\/span\u003e\u003cspan\u003euitable from newborn. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe collection is vegan and cruelty free, as well as using 97–99% naturally derived ingredients which are suitable for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"smoosh-nourishing-baby-face-moisturiser-with-shea-butter-sweet-almond-oil-pentavitin-tm","title":"Smoosh Nourishing Baby Face Moisturiser","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA soothing and hydrating formulation developed specifically to care for baby’s delicate face.\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBringing together an effective combination of natural ingredients including Organic Shea Butter, Oat Oil and Sweet Almond Oil, Smoosh Nourishing Baby Face Moisturiser is clinically tested to soothe whilst preventing irritations, leaving the skin feeling soft and smooth. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFormulated using an \u003ca href=\"https:\/\/www.smoosh-baby.com\/blogs\/smoosh-blog\/the-smoosh-way-meet-the-mild-preservative-system-that-mimics-nature\" title=\"MEET THE SMOOSH BABY SKINCARE PRESERVATIVE SYSTEM THAT IS GENTLE AND MIMICS NATURE\"\u003einnovative mild preservative system\u003c\/a\u003e.\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e100% Clinically Tested Formulations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDermatologically Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePaediatrician Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eVegan and cruelty free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e100ml.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49313234092375,"sku":"SBFM001","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6803\/3111\/files\/SMOOSHNOURISHINGBABYFACEMOISTURISER_07dc62c8-5420-466b-97b5-bb4c0444d397.png?v=1775663259"},{"product_id":"smoosh-hydrating-baby-moisturiser","title":"Smoosh Hydrating Baby Moisturiser","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSmoosh Hydrating Baby Moisturiser harnesses the natural power of 1% Colloidal Oatmeal and has been clinically tested to soothe irritation and leave the skin feeling soft and moisturised. This hydrating formulation also includes Shea Butter and Glycerin to gently care for your baby’s skin, all while using a mild preservative system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFormulated using an \u003ca href=\"https:\/\/www.smoosh-baby.com\/blogs\/smoosh-blog\/the-smoosh-way-meet-the-mild-preservative-system-that-mimics-nature\" title=\"the smoosh way | meet the game changing mild preservative that mimics nature\"\u003einnovative mild preservative system\u003c\/a\u003e.\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e100% Clinically Tested Formulations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDermatologically Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003ePaediatrician Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eVegan and Cruelty Free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e250ml.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49313250902359,"sku":"SBMB001","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6803\/3111\/files\/SMOOSHHYDRATINGBABYMOISTURISER.png?v=1775662144"},{"product_id":"smoosh-conditioning-baby-shampoo","title":"Smoosh Conditioning Baby Shampoo","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis gentle cleansing formulation cares for baby’s delicate scalp just as much as the hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCombining Organic Aloe Vera, Oat, \u0026amp; Glycerin, Smoosh Conditioning Baby Shampoo soothes the scalp and reduces irritations, leaving the hair feeling soft and smooth.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e100% Clinically Tested Formulations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDermatologically Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003ePaediatrician Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eVegan and Cruelty Free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e250ml.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49313254146391,"sku":"SBS001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6803\/3111\/files\/SMOOSHCONDITIONINGBABYSHAMPOO_3908d9ae-228b-4ed1-88e3-e281cd500fc5.png?v=1775662016"},{"product_id":"smoosh-soothing-baby-bath-and-body-wash","title":"Smoosh Soothing Baby Bath and Body Wash","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA formulation that cleanses and moisturises baby’s skin, as well as creating gentle bubbles for bath time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCombining Organic Aloe Vera, Oat \u0026amp; Glycerin, Smoosh Soothing Baby Bath \u0026amp; Body Wash helps to hydrate the skin, and has been clinically tested to leave it feeling refreshed, soft and smooth.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e100% Clinically Tested Formulations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDermatologically Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003ePaediatrician Tested and Approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eVegan and Cruelty Free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-title\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e250ml.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52985669419351,"sku":"SBBB001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6803\/3111\/files\/SMOOSHSOOTHINGBABYBATHANDBODYWASH_7dc19fdc-85b8-4f22-b9f2-051d2d3b6c6f.png?v=1775659263"},{"product_id":"the-smoosh-complete-collection","title":"The Complete Collection","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eSmoosh Baby Skincare Complete Collection\u003c\/strong\u003e is your baby’s full skincare routine in one simple, gentle set. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor those who want to explore the full range, this set includes 4 x full sized products and is a great way to discover the Smoosh elevated baby skincare range in its entirety. Included products are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e1 x \u003ca href=\"https:\/\/www.smoosh-baby.com\/products\/smoosh-hydrating-baby-moisturiser\" title=\"Smoosh Hydrating Baby Moisturiser\"\u003eSmoosh Hydrating Baby Moisturiser\u003c\/a\u003e: \u003cspan\u003ea hydrating formulation that cares for baby's skin, daily.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e1 x \u003ca href=\"https:\/\/www.smoosh-baby.com\/products\/smoosh-soothing-baby-bath-and-body-wash\" title=\"Smoosh Soothing Baby Bath and Body Wash\"\u003eSmoosh Soothing Baby Bath \u0026amp; Wash\u003c\/a\u003e : \u003cspan\u003ea gentle daily body wash that \u003cmeta charset=\"UTF-8\"\u003ecleanses and hydrates baby’s skin, as well as creating delicate bubbles for bath time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e1 x \u003ca href=\"https:\/\/www.smoosh-baby.com\/products\/smoosh-conditioning-baby-shampoo\" title=\"Smoosh Conditioning Baby Shampoo\"\u003eSmoosh Conditioning Baby Shampoo\u003c\/a\u003e : \u003cspan\u003esoothes the scalp and reduces irritations and leaves hair feeling soft and smooth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e1 x \u003ca href=\"https:\/\/www.smoosh-baby.com\/products\/smoosh-nourishing-baby-face-moisturiser-with-shea-butter-sweet-almond-oil-pentavitin-tm\" title=\"Smoosh Nourishing Baby Face Moisturiser\"\u003eSmoosh Nourishing Baby Face Moisturiser\u003c\/a\u003e : a \u003cspan\u003esoothing and hydrating formulation developed specifically to care for baby’s delicate face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThoughtfully formulated for sensitive baby skin, each product is dermatologically-tested and paediatrician approved, fragrance-free and enriched with nourishing, effective ingredients and perfect for everyday use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWith free delivery included, ordering this bundle gives you a saving of over £10, compared to when ordering individually.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53604084973911,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6803\/3111\/files\/SmooshCompleteCollectionBundle_401bad5b-0a3c-4e93-aee2-6bfbda8b97d8.png?v=1779273822"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/6803\/3111\/collections\/SMOOSH_DIGI_MERCH_SHOTS.png?v=1776348872","url":"https:\/\/www.smoosh-baby.com\/collections\/elevated-baby-skincare.oembed","provider":"Smoosh Baby","version":"1.0","type":"link"}