Smoosh is a UK-made baby skincare brand, developed by industry experts and founded by close friends and mothers Sophie and Victoria. Our mission is to create products that truly care for and protect sensitive baby skin.

The idea for Smoosh grew from a shared vision and years of experience working professionally in skincare and for baby brands. As mothers, we noticed a gap in the market for innovative, clinically tested, paediatrician and dermatologically approved products that are made with naturally-derived ingredients, are effective yet safe for sensitive skin and had packaging designed that appealed to modern parents. And from this, the idea for Smoosh was born.

We believe there is a better way to do business, a way where profit meets purpose. That's why Smoosh donates 10% of net cumulative profits to charitable initiatives that support maternal and infant welfare.

As mothers ourselves, we're deeply passionate about giving back to the community and space that we exist in. From day one, giving back has been part of our core values. Not as a campaign, but as a responsibility to support the communities that inspire everything we strive to create.